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Restaurant city facebook5/30/2023 The point of the bio, which sits in the About tab, is to grab the reader’s attention and keep them engaged enough to click through and make a booking, or at least, to find out more info by looking at a menu or more images. This is part of your digital storefront: a place where you can give them information, post updates and convince them to make a booking. Your restaurant’s Facebook page is where the platform’s users are going to land when they search for your restaurant or click on an ad. Although Instagram marketing is also important, according to research, guests are more likely to leave higher ratings on Facebook than any other channel. Research shows that 72% of customers have used Facebook for a retail or restaurant decision. And when it comes to restaurant marketing, Facebook is one of the most important platforms in the world.įacebook is often where potential customers begin looking for restaurant recommendations and information like opening hours and menu details. If you’re not present on the major social channels, you’re missing a huge opportunity to market your restaurant to a giant audience, drive traffic to your website, and promote direct bookings. That’s essentially what restaurant operators are doing when they ignore social media. Could you imagine opening up a restaurant and not putting its name on the front? How about if it cost you nothing to do so? It would be madness, right?
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